Tourism faces a major challenge: transforming itself into a more responsible, competitive sector that is aligned with sustainability. Startups play a key role in this process because they contribute creativity, technology, and disruptive solutions that generate real impact.
An inspiring example is Simbiotic with its initiative DNA Sustainable. This proposal was recognized as a finalist in the eAwards Colombia of the NTT DATA Foundation Colombia, a competition that highlights innovation and sustainability projects. Out of more than 100 initiatives in the country, only five made it to the final stage, and ADN Sostenible was one of them.
Startups driving innovation in sustainable tourism
ADN Sostenible's participation in this ecosystem demonstrates something important: sustainable tourism is not just an environmental commitment. It is also a business opportunity.
In addition, startups achieve profound changes because they work in an agile manner, connect with new markets, and transform traditional models into circular economy and triple impact schemes.
In a global context where travelers seek authentic and responsible experiences, tools such as DNA Sustainable enable hotels, restaurants, and tour operators to integrate sustainability into their strategic decisions. They also help them communicate this value consistently to their customers.
Entrepreneurial ecosystems that make a difference
The eAwards are not just an award. They are also a platform that connects entrepreneurs with opportunities for acceleration, investment, and international scaling.
Thanks to their participation in these spaces, startups not only gain visibility. They also gain access to collaborative networks that boost their growth.
For Simbiotic, being a finalist represents validation of the path taken. But at the same time, it is motivation to continue demonstrating that the innovation in sustainable tourism is key to a more competitive, resilient, and coherent tourism sector with the Sustainable Development Goals.
Conclusion
The experience of Simbiotic and ADN Sostenible confirms something key: startups must participate in innovation ecosystems. Only then can they scale faster and validate their solutions. In addition, they connect with strategic allies and resources. As a result, tourism can shift from an extractive approach to a regenerative one. This generates measurable social, environmental, and economic benefits.
🌱 At Simbiotic, we believe that sustainability is not a trend. It is the foundation for building the future of tourism.
