Introduction
Tourism in Colombia and Latin America is undergoing a transformation. Tourism companies are no longer just looking to attract visitors, but also to generate a positive impact on destinations where they operate. In this context, Simbiotic has developed two innovative solutions that make a difference: DNA Sustainable and Triply.
Both products have a common goal: to strengthen Tourism SMEs, regenerate territories, and offer authentic and responsible experiences to travelers.
What is DNA Sustainable?
DNA Sustainable is a B2B2C digital platform designed to regenerate and preserve tourist destinations in Latin America. Its purpose is clear: protect ecosystems, biodiversity, and cultural wealth through tourism that not only reduces impacts, but also promote active regeneration.
It is designed for Tourism SMEs, local communities, and conscious travelers, offering an ecosystem of integrated services:
- ✅ Sustainable self-diagnosis to identify opportunities for improvement.
- ✅ Digital training and support in good sustainability practices.
- ✅ Visibility and positioning in a demanding global market.
- ✅ Blockchain as a guarantor of trust, avoiding greenwashing and generating traceability.
- ✅ Connecting with tourists and collaborative networks, where travelers play an active role in regeneration.
- ✅ Access to green financing, connecting sustainability with economic opportunities.
📊 ADN Sostenible is currently developing its basic MVP with 30 companies registered as beta testers and the support of the Bogotá Chamber of Commerce. Our vision: to impact 500 tourism SMEs in Colombia in 24 months, and then scale up to the regional level.
👉 Related case study: Awareness-raising and advice on sustainability for companies in the tourism sector – Bogotá Chamber of Commerce
What is Triply?
Triply is a tourism innovation methodology that turns territories into interactive digital experiences. More than technology, it is a process of co-creation with local communities which rescues and organizes the cultural, historical, and natural heritage of each destination.
How does it work?
- A tourist can scan a QR code and discover stories, photos, audio clips, and videos created by the community.
- A destination becomes a living space, where every corner has a unique narrative.
- Economic opportunities are generated by connecting tourists with local services (restaurants, crafts, guides).
In addition, Triply is designed with:
- ✅ Inclusion: audio recordings for visually impaired people and translations for foreigners.
- ✅ Sustainability: reduction in printed materials and strengthening of local economies.
- ✅ Replicability: adaptable to neighborhoods, towns, and major tourist destinations.
👉 Related case study: Sustainable tourism, innovation, and community – Juan XXIII Museum, Bogotá
👉 PDF: Triply case study – Juan XXIII Museum
Conclusion
The future of sustainable tourism in Colombia It is not only about reducing impacts, but also about innovate with purpose. With DNA Sustainable and Triply. Simbiotic helps tourism companies strengthen themselves, improve their competitiveness, and play an active role in the regeneration of destinations.
Do you want your tourism business to take the next step?
👉 Schedule a call with our team and discover how to implement these solutions in your organization.
