Within the framework of the BASC 2025 National Congress in Colombia, the client AVA Coaching Group decided to go beyond rhetoric and turn its participation into a real example of sustainable business fairs. How? Replacing printed flyers with a scannable digital solution. A simple action with multiple benefits for the planet and for the efficiency of your communication.
📉 Why leave flyers behind at trade shows?
Printed flyers are still common at trade shows and events, but:
- Often, no one reads them.
- They end up becoming waste almost immediately.
- They involve hidden costs: paper, printing, transportation, and disposal.
In this case, from Simbiotic We design a digital solution designed to communicate better and generate less environmental impact.
💡 The solution for sustainable trade shows: a talker, many benefits
With a only speaker located at your boothAVA Coaching offered attendees a valuable tool:
A digital guide to implementing a management system focused on innovation, continuous improvement, and social responsibility.
By scanning the QR code with their cell phones, visitors accessed the guide and left their details via a form created on the website, which allowed them to be automatically registered. 38 qualified leads.
This solution not only reduced the environmental impact of the event, but also improved networking quality and commercial contact efficiency, allowing AVA Coaching to know who was really interested in its value proposition.
📌 Key results
- The printing of approximately 300 flyers was avoided.
- Approximate reduction of 3 kg of paper and more than 10 kg CO₂ in ecological footprint.
- 38 qualified leads into an efficient and sustainable networking tool.
- Real-life demonstration of the power of small decisions to make an impact at corporate events.
- 🌱 And most importantlyThis is just one example of how we can change the culture of events... one rosette or flyer at a time!
Simbiotic Team, Having allies like you, who combine creativity with environmental awareness, motivates us to continue moving forward with purpose. Your valuable contribution, through the design and production of the speaker for our stand at the BASC National Congress, was key to conveying our message in a clear, attractive, and coherent manner with the sustainability values we promote. We look forward to continuing to build initiatives together that inspire, generate transformation, and raise the standard of responsible communication in every setting we share. Att: AVA Coaching Group S.A.S. BIC
🌍 Potential for sustainable events across the country
This solution is escalable y personalizable for any type of trade show, conference, or business event. At Simbiotic, we can design digital tools for sustainable events that are consistent with your values and also drive your business strategy.
If you are an event organizer or have a company that participates in trade shows and want to make a difference with a tangible action, contáctanos.
📩 You are just one scan away from transforming the way you communicate.
