{"id":7100,"date":"2024-08-09T12:13:24","date_gmt":"2024-08-09T17:13:24","guid":{"rendered":"https:\/\/redsimbiotic.com\/?page_id=7100"},"modified":"2025-08-09T20:59:14","modified_gmt":"2025-08-10T01:59:14","slug":"turismo-sostenible-innovacion-y-comunidad-en-el-corazon-de-bogota","status":"publish","type":"page","link":"https:\/\/redsimbiotic.com\/en\/turismo-sostenible-innovacion-y-comunidad-en-el-corazon-de-bogota\/","title":{"rendered":"Sustainable Tourism: Innovation and Community in the Heart of Bogota"},"content":{"rendered":"<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-medium-font-size\">Imagine a museum without walls, where the streets are galleries and the neighbors are guides. A museum that invites you to explore history through your mobile phone, discovering hidden treasures in every corner. This is the <a href=\"https:\/\/www.instagram.com\/museointeractivojuan23\/\" target=\"_blank\" rel=\"noreferrer noopener\">Interactive Museum John XXIII<\/a>, a pioneering community based sustainable tourism project that we have had the honor of accompanying from Simbiotic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"668\" src=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-1024x668.jpg\" alt=\"\" class=\"wp-image-7113\" style=\"width:586px;height:auto\" srcset=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-1024x668.jpg 1024w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-300x196.jpg 300w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-768x501.jpg 768w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-1536x1002.jpg 1536w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-2048x1336.jpg 2048w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-18x12.jpg 18w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4796.1-scaled.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-9951dfe3\"><h2 class=\"uagb-heading-text\"><strong>What is Sustainable Tourism and why is it important?<\/strong><\/h2><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Sustainable tourism is not just about visiting amazing destinations, but about doing so in a responsible way, minimizing the negative impact on the environment and, maximizing the benefits for local communities. It is about enjoying the journey today without compromising the future of the destination, preserving its natural and cultural wealth for generations to come.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Sustainable tourism is based on three main pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Social and cultural sustainability:<\/strong>&nbsp;It respects local culture, preserves traditions, and promotes intercultural exchange, generating a positive impact on the identity and well-being of communities.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Environmental sustainability:<\/strong>&nbsp;Minimizes the ecological footprint of tourism, protecting ecosystems, conserving biodiversity, and promoting the responsible use of natural resources.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list has-medium-font-size\">\n<li><strong>Economic sustainability:<\/strong>&nbsp;Generates economic benefits for the local community, creating jobs, encouraging small business development, and promoting fair income distribution.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-cfe88c98\"><h2 class=\"uagb-heading-text\">The Interactive Museum John XXIII: A Case of Success in Sustainable Community Tourism<\/h2><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The Interactive Museum John XXIII, winner of Call 20 - Explore and ConVive of the <a href=\"https:\/\/www.idt.gov.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instituto Distrital de Turismo (IDT) <\/a>and the<a href=\"https:\/\/fondetur.idt.gov.co\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Fondo de Desarrollo Tur\u00edstico (FONDETUR)<\/a>, is an inspiring example of how sustainable community tourism can transform a neighborhood. This project is born in John XXIII, a neighborhood on the eastern slopes of Bogot\u00e1 with a rich history, a vibrant cultural identity, and a resilient community. <a href=\"https:\/\/www.instagram.com\/andres_santamariag?utm_source=ig_web_button_share_sheet&amp;igsh=ZDNlZDc0MzIxNw==\" target=\"_blank\" rel=\"noreferrer noopener\">Andres Santamaria, IDT Director<\/a>, has highlighted the importance of this project , recognizing its contribution to community tourism and innovation in the city. <\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/C-WTLmHNIBY\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/C-WTLmHNIBY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/C-WTLmHNIBY\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Andres Santamaria (@andres_santamariag)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C-bTpLQsLDZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C-bTpLQsLDZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C-bTpLQsLDZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Andres Santamaria (@andres_santamariag)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">This museum, unlike traditional ones, does not have a physical venue, but extends through the streets of the neighborhood, turning the public space into a scene of memory and encounter. The community is actively involved in the creation and management of the museum, sharing their stories, memories, and knowledge to build a unique narrative that unfolds through technology.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-f739cc7a\"><h2 class=\"uagb-heading-text\"><strong><strong>The Impact of the Museum on John XXIII:<\/strong><\/strong><\/h2><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The Interactive Museum John XXIII not only preserves the memory of the neighborhood but has also generated a positive impact on its present and future:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\"><strong>Promotion of tourism:<\/strong>&nbsp;Has begun the process of positioning the John XXIII neighborhood as an attractive tourist destination, attracting new visitors and generating income for the community.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Community empowerment:<\/strong>&nbsp;The inhabitants of the neighbourhood have been actively involved in the creation and management of the museum, strengthening their identity and sense of belonging. <\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Local Economic Development:<\/strong>&nbsp;The museum is fostering the local economy, benefiting small businesses and neighborhood entrepreneurs.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Improvement of public space:<\/strong>&nbsp;We encouraged the improvement of the neighborhood's infrastructure, safety, and cleanliness, creating a more pleasant environment for residents and visitors.<\/li>\n\n\n\n<li class=\"has-medium-font-size\"><strong>Inclusiveness and accessibility: <\/strong>&nbsp;The museum has been designed to be accessible to people with visual impairments, offering audio descriptions that allow you to enjoy the experience in its entirety.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:52px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-uagb-image uagb-block-0412dcc7 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_7452-1024x768.jpg ,https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_7452-scaled.jpg 780w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_7452-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_7452-1024x768.jpg\" alt=\"\" class=\"uag-image-7109\" width=\"515\" height=\"337\" title=\"IMG_7452\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"580\" height=\"539\" src=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4889.png\" alt=\"\" class=\"wp-image-7128\" style=\"width:414px;height:auto\" srcset=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4889.png 580w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4889-300x279.png 300w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_4889-13x12.png 13w\" sizes=\"(max-width: 580px) 100vw, 580px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-ce0e6495\"><h2 class=\"uagb-heading-text\"><strong><strong>Simbiotic: Driving Innovation for Sustainable Tourism<\/strong><\/strong><\/h2><\/div>\n\n\n\n<p class=\"has-medium-font-size\">At Simbiotic we have accompanied <a href=\"https:\/\/www.instagram.com\/tissusturismocomunitario?igsh=NDcwZXptbXljOXU3\" target=\"_blank\" rel=\"noreferrer noopener\">Tissus Turismo Comunitario<\/a>, <a href=\"https:\/\/www.instagram.com\/avescapital?igsh=YXZpc2hwanlqcXB2\" target=\"_blank\" rel=\"noreferrer noopener\">Aves Capital <\/a> and the communal action board of the neighborhood in the development and implementation of the museum. Our role has focused on:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Conceptualization of the tourist experience:<\/strong>&nbsp;We help design an innovative and engaging experience, harnessing the potential of the neighborhood and technology.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Development of the digital platform:<\/strong>\u00a0We created the museum\u2019s digital platform, including the QR code management. The platform was implemented with <a href=\"https:\/\/about.google\/intl\/es\/products\/\">free Google tools<\/a> to avoid costs to the community initiative and making efforts to make the experience accessible for people with visual impairments.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Community training:<\/strong>&nbsp;We trained neighborhood guides in the use of technology and museum management for later operation.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Promotion and dissemination:<\/strong>&nbsp;We support the museum\u2019s communication strategy to give it visibility.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-accb6791\"><h2 class=\"uagb-heading-text\"><strong><strong>A Model with a Future:<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-uagb-image uagb-block-76f737ed wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_8103-768x1024.jpg ,https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_8103-scaled.jpg 780w, https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_8103-scaled.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/redsimbiotic.com\/wp-content\/uploads\/2024\/08\/IMG_8103-768x1024.jpg\" alt=\"\" class=\"uag-image-7108\" width=\"493\" height=\"656\" title=\"IMG_8103\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\">The Interactive Museum John XXIII is an inspiring model that demonstrates that sustainable community tourism can be a powerful tool for neighborhood and city development. We believe that this model, which combines innovation, community participation, and respect for cultural heritage, has great potential to be replicated elsewhere.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">At Simbiotic, we continue to work to drive sustainable tourism by creating innovative solutions that have a positive impact on communities and the environment. <a href=\"http:\/\/redsimbiotic.com\/en\/contacto\/\">If you are interested in knowing more about our projects, contact us.<\/a><\/p>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Imag\u00ednate un museo sin paredes, donde las calles son las galer\u00edas y los vecinos son los gu\u00edas. Un museo que te invita a explorar la historia a trav\u00e9s de tu celular, descubriendo tesoros ocultos en cada esquina. Esto es el Museo Interactivo Juan XXIII, un proyecto pionero de turismo sostenible comunitario que hemos tenido el [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7119,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71,69,12,70,117],"tags":[73,75,40,82,77,80,32,25,78,79,74],"folder":[66],"class_list":["post-7100","page","type-page","status-publish","has-post-thumbnail","hentry","category-comunicacion","category-consultoria","category-convocatorias","category-formacion","category-turismo","tag-barrio-juan-xxiii","tag-codigos-qr","tag-convocatoria","tag-discapacidad-visual","tag-fondetur","tag-inclusion","tag-innovacion","tag-sostenibilidad","tag-tissus","tag-turismo-comunitario","tag-turismo-sostenible"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.3) - 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